Coca-Cola launched a new product on Georgian market. MTIS is a new bottled water produced in Georgia.

Our team worked on the entire branding strategy of the product. The name MTIS originally means “Of Mountain” in Georgian language. Water that comes from mountains is considered to be healthier. Therefore, the communicational message of the campaign “Fill yourself with the power of Georgian mountains” fully represents the idea of the product that proposes closeness to the nature and the magical power of water

Last year our agency created new water branding and media strategy for “The Coca-Cola Company”.

This year we’ve planned 2 expeditions in mountains of Georgia where Georgian water “MTIS” was “born”, to find what   other energies mountains created beside water and saved for us. What is unique and full of energy that transforms in mountains in water and bring consumers everyday energy in every bottle of “MTIS.”