Introducing the first summary of Momentum Worldwide’s B2B Pulse research, sharing insights on how brands can create human-centric experiences that drive impact and create unrivaled value.
\nWe will help you move from B2B to B2H (business to person) and take your brand to the next level of development.
\nMomentum Worldwide shares with us the experience that the sales cycle and the number of decision makers will increase every day.
\nPeople want to better understand a brand\u2019s values, ways of working, and collaboration styles; to balance good business sense with the feelings of a meaningful, long-term partnership.<\/p>\n
Despite increasing customer demands for innovation, yet, too many conference, tradeshow, and hospitality approaches remain the same:
\n– Conference halls for official performances<\/p>\n
– Exhibition halls<\/p>\n
– Event planning and precise time management.<\/p>\n
– The role of a gala dinner or buffet at an important event<\/p>\n
– Entertainment numbers and musical arrangement<\/p>\n
However, We Need New Insights To Drive New Impact!<\/strong><\/p>\n Today, Business Events Do Not Treat Attendees As Humans\u2026<\/p>\n Momentum Worldwide shares with us the latest research that shows that today’s business events treat invited guests not as humans, but as potential business partners.<\/p>\n Instead of focusing on human emotions and goodwill, the event is mostly overloaded with loud headlines, many technical and less interesting tasks. Which, obviously, does not make us loyal to the brand. Let\u2019s do B2B with a B2H mindset – That is, how to make business more human? What are some ways we can do this? We help you learn more and master brand management in a new way!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Introducing the first summary of Momentum Worldwide’s B2B Pulse research, sharing insights on how brands can create human-centric experiences that drive impact and create unrivaled value. We will help you move from B2B to B2H (business to person) and take your brand to the next level of development. Momentum Worldwide shares with us the experience […]<\/p>\n","protected":false},"author":1,"featured_media":2174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company_news-en"],"acf":[],"yoast_head":"\n
\nThat’s why we need a new brand advantage that sets the stage for short, mid, and long-term change. A fresh approach that refocuses us all on what should be different. To generate interest in society \u2013 as a basis for new, real cooperation.<\/p>\n
\n<\/strong>
\nB2H (Business to Human) thinking creates human-centered business activation, where each person is a source of inspiration. Their personality and area of \u200b\u200binterest help us create a product that is more alive, more real, more unconventional, more interesting and unique.
\n
\n3 shifts are at the core of B2H experiences:<\/u>
\nSelling\u201d -> \u201cSolving
\nTalking at\u201d -> \u201cWorking with
\nBroad networking\u201d -> \u201cIntentional connection\u201d
\n
\n<\/strong>A survey of guests who attended the B2H event showed that:
\n<\/strong>71% would spend more time at an event
\n58% would attend more alike events
\n53% would have an improved opinion of the brand(s) tied to the event.
\n49% would have an easier time getting approval to attend
\n45% feel more trust and loyalty towards the brand
\n
\nLet\u2019s Recap!<\/strong>
\nBusiness events and activations fill all attendees with tension because they\u2019re not treated as humans during these moments. Instead of struggling, a growing number of attendees will look to attend other experiences.
\nBut, if we do B2B with a B2H mindset, we will create experiences that drive new impact and deliver more of the value brands need to grow.<\/p>\n
\n1. Focus<\/strong> on the factors that make the most sense for your brand and how you activate.
\n2, Prioritize<\/strong> the changes that will have the greatest impact on your audience and move you closer to your desired goal.
\n3. Determine<\/strong> a short-, mid- and long-term approach to implementation.<\/p>\n