{"id":2141,"date":"2024-09-26T14:42:59","date_gmt":"2024-09-26T14:42:59","guid":{"rendered":"https:\/\/advertising.ge\/?post_type=imc_campaigns&#038;p=2141"},"modified":"2024-09-26T14:42:59","modified_gmt":"2024-09-26T14:42:59","slug":"aversi-pharma-extraordinary-path-to-aversi","status":"publish","type":"imc_campaigns","link":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/","title":{"rendered":"Aversi Pharma Extraordinary Path to Aversi"},"content":{"rendered":"<p>Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.<\/p>\n","protected":false},"featured_media":2140,"template":"","class_list":["post-2141","imc_campaigns","type-imc_campaigns","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aversi Pharma Extraordinary Path to Aversi - Advertising.ge - Advertising Agency<\/title>\n<meta name=\"description\" content=\"Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aversi Pharma Extraordinary Path to Aversi - Advertising.ge - Advertising Agency\" \/>\n<meta property=\"og:description\" content=\"Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising.ge - Advertising Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.advertising.ge\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/\",\"url\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/\",\"name\":\"Aversi Pharma Extraordinary Path to Aversi - Advertising.ge - Advertising Agency\",\"isPartOf\":{\"@id\":\"https:\/\/advertising.ge\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp\",\"datePublished\":\"2024-09-26T14:42:59+00:00\",\"description\":\"Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.\",\"breadcrumb\":{\"@id\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#primaryimage\",\"url\":\"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp\",\"contentUrl\":\"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp\",\"width\":1366,\"height\":724,\"caption\":\"Aversi Pharma Extraordinary Path to Aversi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/advertising.ge\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aversi Pharma Extraordinary Path to Aversi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/advertising.ge\/en\/#website\",\"url\":\"https:\/\/advertising.ge\/en\/\",\"name\":\"Advertising.ge - \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e1\u10d0\u10d0\u10d2\u10d4\u10dc\u10e2\u10dd\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10f0\u10d0\u10d1\u10d8\",\"description\":\"Advertising Hub\",\"publisher\":{\"@id\":\"https:\/\/advertising.ge\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/advertising.ge\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/advertising.ge\/en\/#organization\",\"name\":\"Advertising.ge - Advertising Agency\",\"url\":\"https:\/\/advertising.ge\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/advertising.ge\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/04\/logo_advertising.png\",\"contentUrl\":\"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/04\/logo_advertising.png\",\"width\":492,\"height\":480,\"caption\":\"Advertising.ge - Advertising Agency\"},\"image\":{\"@id\":\"https:\/\/advertising.ge\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/www.advertising.ge\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aversi Pharma Extraordinary Path to Aversi - Advertising.ge - Advertising Agency","description":"Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/","og_locale":"en_US","og_type":"article","og_title":"Aversi Pharma Extraordinary Path to Aversi - Advertising.ge - Advertising Agency","og_description":"Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.","og_url":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/","og_site_name":"Advertising.ge - Advertising Agency","article_publisher":"https:\/\/www.facebook.com\/www.advertising.ge\/","og_image":[{"width":1366,"height":724,"url":"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/","url":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/","name":"Aversi Pharma Extraordinary Path to Aversi - Advertising.ge - Advertising Agency","isPartOf":{"@id":"https:\/\/advertising.ge\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#primaryimage"},"image":{"@id":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#primaryimage"},"thumbnailUrl":"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp","datePublished":"2024-09-26T14:42:59+00:00","description":"Pharmacy chain Aversi has been operating on Georgian pharmaceutical market for almost 30 years, but until now it was hardly distinguished by video advertisements. And this year, collaborating with McCann, the brand decided to change that, and that\u2019s how our extraordinary commercial was born.","breadcrumb":{"@id":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#primaryimage","url":"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp","contentUrl":"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/09\/Aversi.webp","width":1366,"height":724,"caption":"Aversi Pharma Extraordinary Path to Aversi"},{"@type":"BreadcrumbList","@id":"https:\/\/advertising.ge\/en\/imc_campaigns\/aversi-pharma-extraordinary-path-to-aversi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/advertising.ge\/en\/"},{"@type":"ListItem","position":2,"name":"Aversi Pharma Extraordinary Path to Aversi"}]},{"@type":"WebSite","@id":"https:\/\/advertising.ge\/en\/#website","url":"https:\/\/advertising.ge\/en\/","name":"Advertising.ge - \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e1\u10d0\u10d0\u10d2\u10d4\u10dc\u10e2\u10dd\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10f0\u10d0\u10d1\u10d8","description":"Advertising Hub","publisher":{"@id":"https:\/\/advertising.ge\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertising.ge\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertising.ge\/en\/#organization","name":"Advertising.ge - Advertising Agency","url":"https:\/\/advertising.ge\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertising.ge\/en\/#\/schema\/logo\/image\/","url":"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/04\/logo_advertising.png","contentUrl":"https:\/\/advertising.ge\/wp-content\/uploads\/2024\/04\/logo_advertising.png","width":492,"height":480,"caption":"Advertising.ge - Advertising Agency"},"image":{"@id":"https:\/\/advertising.ge\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.advertising.ge\/"]}]}},"_links":{"self":[{"href":"https:\/\/advertising.ge\/en\/wp-json\/wp\/v2\/imc_campaigns\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertising.ge\/en\/wp-json\/wp\/v2\/imc_campaigns"}],"about":[{"href":"https:\/\/advertising.ge\/en\/wp-json\/wp\/v2\/types\/imc_campaigns"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertising.ge\/en\/wp-json\/wp\/v2\/media\/2140"}],"wp:attachment":[{"href":"https:\/\/advertising.ge\/en\/wp-json\/wp\/v2\/media?parent=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}