{"id":2125,"date":"2024-09-26T12:19:52","date_gmt":"2024-09-26T12:19:52","guid":{"rendered":"https:\/\/advertising.ge\/?post_type=imc_campaigns&#038;p=2125"},"modified":"2024-09-26T12:19:52","modified_gmt":"2024-09-26T12:19:52","slug":"coca-cola-uplift-find-your-rhythm","status":"publish","type":"imc_campaigns","link":"https:\/\/advertising.ge\/en\/imc_campaigns\/coca-cola-uplift-find-your-rhythm\/","title":{"rendered":"Coca-Cola Uplift \u2013 Find your Rhythm"},"content":{"rendered":"<p>In the summer of 2021 Coca-Cola launched a global campaign \u2018Coke Summer &amp; Music Uplift Breaks\u2019. The whole campaign was aimed at reviving and inspiring people tired of the worldwide pandemic through music and raising the audience mood by following the slogan \u201cTurn Up Your Rhythm\u201d.<\/p>\n<p>Communication spread out with interesting creative forms in Georgia. The McCann Tbilisi team used Georgians\u2019 passion for music and developed a unique, local idea that involved bringing a large dose of music to the country. Special QR codes with Coke branding, representing different playlists were created on Spotify and scattered all over Georgia. After scanning them with a smartphone, one would find a Spotify playlist \u2013 visually attractive and easily scannable material featuring music for different lifestyles, moods and identities uniquely connected to particular locations.<\/p>\n","protected":false},"featured_media":2124,"template":"","class_list":["post-2125","imc_campaigns","type-imc_campaigns","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola Uplift \u2013 Find your Rhythm - Advertising.ge - Advertising Agency<\/title>\n<meta name=\"description\" content=\"In the summer of 2021 Coca-Cola launched a global campaign \u2018Coke Summer &amp; Music Uplift Breaks\u2019. The whole campaign was aimed at reviving and inspiring people tired of the worldwide pandemic through music and raising the audience mood by following the slogan \u201cTurn Up Your Rhythm\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertising.ge\/en\/imc_campaigns\/coca-cola-uplift-find-your-rhythm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Uplift \u2013 Find your Rhythm - Advertising.ge - Advertising Agency\" \/>\n<meta property=\"og:description\" content=\"In the summer of 2021 Coca-Cola launched a global campaign \u2018Coke Summer &amp; Music Uplift Breaks\u2019. 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