{"id":2115,"date":"2024-09-26T11:07:07","date_gmt":"2024-09-26T11:07:07","guid":{"rendered":"https:\/\/advertising.ge\/?post_type=imc_campaigns&#038;p=2115"},"modified":"2024-09-26T11:07:07","modified_gmt":"2024-09-26T11:07:07","slug":"water-mtis","status":"publish","type":"imc_campaigns","link":"https:\/\/advertising.ge\/en\/imc_campaigns\/water-mtis\/","title":{"rendered":"Water MTIS"},"content":{"rendered":"<p>Coca-Cola launched a new product on Georgian market. MTIS is a new bottled water produced in Georgia.<\/p>\n<p>McCann Tbilisi team worked on the entire branding strategy of the product. The name MTIS originally means \u201cOf Mountain\u201d in Georgian language. Water that comes from mountains is considered to be healthier. Therefore, the communicational message of the campaign \u201cFill yourself with the power of Georgian mountains\u201d fully represents the idea of the product that proposes closeness to the nature and the magical power of water.<\/p>\n","protected":false},"featured_media":2114,"template":"","class_list":["post-2115","imc_campaigns","type-imc_campaigns","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Water MTIS - Advertising.ge - Advertising Agency<\/title>\n<meta name=\"description\" content=\"Coca-Cola launched a new product on Georgian market. MTIS is a new bottled water produced in Georgia.McCann Tbilisi team worked on the entire branding strategy of the product. The name MTIS originally means \u201cOf Mountain\u201d in Georgian language. Water that comes from mountains is considered to be healthier. Therefore, the communicational message of the campaign \u201cFill yourself with the power of Georgian mountains\u201d fully represents the idea of the product that proposes closeness to the nature and the magical power of water.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertising.ge\/en\/imc_campaigns\/water-mtis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Water MTIS - Advertising.ge - Advertising Agency\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola launched a new product on Georgian market. MTIS is a new bottled water produced in Georgia.McCann Tbilisi team worked on the entire branding strategy of the product. The name MTIS originally means \u201cOf Mountain\u201d in Georgian language. Water that comes from mountains is considered to be healthier. 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