{"id":2021,"date":"2024-09-23T09:07:56","date_gmt":"2024-09-23T09:07:56","guid":{"rendered":"https:\/\/advertising.ge\/?post_type=imc_campaigns&#038;p=2021"},"modified":"2024-09-23T09:07:56","modified_gmt":"2024-09-23T09:07:56","slug":"heforshe","status":"publish","type":"imc_campaigns","link":"https:\/\/advertising.ge\/en\/imc_campaigns\/heforshe\/","title":{"rendered":"HeforShe"},"content":{"rendered":"<p>McCANN team collaborated with UN Women and started a social campaign to implement the idea of gender equality under the HeForShe strategy.<\/p>\n<p>There is no grammatical gender in the Georgian language. This fact emphasizes the idea of gender equality embedded in the ethno psychology of the nation. We used this information to create an umbrella communication with the main message: \u201cGeorgian language has no gender prejudice, why is it in your head? \u201c<\/p>\n<p>The goal of this campaign was to lead the society to a moment of self-awareness, a moment when they realize their own subconscious gender prejudice.<\/p>\n","protected":false},"featured_media":2020,"template":"","class_list":["post-2021","imc_campaigns","type-imc_campaigns","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HeforShe - Advertising.ge - Advertising Agency<\/title>\n<meta name=\"description\" content=\"McCANN team collaborated with UN Women and started a social campaign to implement the idea of gender equality under the HeForShe strategy.There is no grammatical gender in the Georgian language. 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