30 years of business management experience. The CEO and founder of GAA holding that combines the advertising.ge agencies and an automotive business – SENA auto group. Gia is the founder of the first Georgian agency “KEDI.” Later he opened McCann Tbilisi, making it the agency that paved the way for the Coca-Cola company to enter the Georgian and regional market. 

15 years of business management, marketing, media and client service fields. Immense experience in leading creative, media and digital agencies. He was the main business contact for clients such as the Coca-Cola company, Beko, Wolt, McDonald’s, etc. 

More than 7 years’ experience in advertising, project direction, communication and management.
Responsible for fulfilling business objectives and ensuring company development, managing client portfolio with project managers, supervising all department operations and activities.

Responsible for the successful implementation of the all-agency projects, management of planning process and execution.

Have working experience with the following brands: The Coca-Cola company, MasterCard, Beko and etc..

Over 17 years experience in Advertising business, media and client service fields. Main responsibilities: Fullfilment of business objectives and ensure development of the Company, establishment of innovative technologies, management of the team and working process inside the agency.
Have working experience with following brands: Coca-Cola, Turkish Airlines, MasterCard, Ferrero, Pfizer.

20 years experience working in advertising & marketing companies in
management and client service fields, as well as in advertising material production, BTL
and event management directions, gained by working with International companies and brands such as Samsung Electronics, Japan Tobacco International, Ferrero Trading Lux, The Coca-Cola Company, P&G, and others.

Natalia has 20 years of experience in marketing and management. She has created and implemented many successful projects. Which creates his great motivation for the next step.

Natalya’s experience is based on such fields as advertising, production, automotive business, radio-television and others.

Armen Gasparyan, the CEO of McCann Yerevan and UM Armenia, has been a prominent figure in the advertising industry since 1998. Armen has played a key role in shaping the growth and success of McCann Yerevan and UM Armenia, guiding the agencies to become leaders in Armenia’s advertising landscape. His deep understanding of the evolving media and advertising sectors has made him a respected figure in the industry.

As Deputy CEO at McCann Yerevan, Irina Chaltikyan drives the strategic direction and operational excellence of advertising and marketing initiatives. With over 18 years of experience in the advertising and marketing industry, occupying different leading positions she has successfully led diverse teams and innovative campaigns. Known for collaborative leadership approach, she has orchestrated diversified campaigns for global brands, resulting in significant market share growth. Irina graduated from Yerevan State University, Faculty of Economics, holds Bachelor and Master’s degrees, PhD in process.

WEPs by UNDP participant, expert
Board member -Sustainable development committee by AmCham
Board Member- 4090 Foundation
lients: JTI, Coca-Cola, Kimberly-Clark, Moneygram International, Fund For Armenian Relief, HSBC Samsung, Bonduelle, Jacobs, Imperial Tobacco, etc.

Anna Beglarian is the Executive media manager of UM Armenia. With over a decade of experience in the media industry, she is known for her expertise in analyzing the effectiveness of media campaigns, optimizing their performance, and ensuring strategic alignment with business goals. Her role involves coordinating, monitoring, and evaluating media strategies to enhance campaign outcomes.