NABEGHLAVI
Nabeghlavi’s mineral water is one of the old and popular Georgian products, which also is known on the international market. Though the brand wasn’t famed with communication or advertising, until now.
McCann Tbilisi created a distinguished creative campaign - "Georgians' Favorite Water". The video commercial made within the frame of the campaign was made in such a way that it can be easily adapted to the international market and the intended messages are clearly understandable to the foreign audiences. The agency found the niche that the brand should capture in the perception of consumers, and statistically it is based on real facts - Nabeghlavi, according to the data of recent years, is included in the average consumer's basket in Georgia. This product is actually made for the people, regardless of their age, gender and interests. In other words, it really is Georgians' favorite water, so McCann Tbilisi took this insight and did what it always does best - this campaign really is the truth well told.
Nabeghlavi’s mineral water is one of the old and popular Georgian products, which also is known on the international market. Though the brand wasn’t famed with communication or advertising, until now.
McCann Tbilisi created a distinguished creative campaign - "Georgians' Favorite Water". The video commercial made within the frame of the campaign was made in such a way that it can be easily adapted to the international market and the intended messages are clearly understandable to the foreign audiences. The agency found the niche that the brand should capture in the perception of consumers, and statistically it is based on real facts - Nabeghlavi, according to the data of recent years, is included in the average consumer's basket in Georgia. This product is actually made for the people, regardless of their age, gender and interests. In other words, it really is Georgians' favorite water, so McCann Tbilisi took this insight and did what it always does best - this campaign really is the truth well told.