Bakhmaro – Power of Water
Bakhmaro mineral water is focused on quality. Equal attention is given to the product and the packaging. This is the water for those who value health and guaranteed high quality, regardless of the price.
That is why McCann Tbilisi found that powerful message that is so familiar to every Georgian consumer – the power of water. We built both communication and video on this well-known phrase. Since the Bakhmaro brand is premium and stands out from its competitors, the style and atmosphere of the video is quite original and unique – it does not look like another common advertisement for a water brand. Colors, music, editing technique – all this is very spectacular, made with taste. The video is intended not only for Georgian consumers, but also for an international audience.
Bakhmaro mineral water is focused on quality. Equal attention is given to the product and the packaging. This is the water for those who value health and guaranteed high quality, regardless of the price.
That is why McCann Tbilisi found that powerful message that is so familiar to every Georgian consumer – the power of water. We built both communication and video on this well-known phrase. Since the Bakhmaro brand is premium and stands out from its competitors, the style and atmosphere of the video is quite original and unique – it does not look like another common advertisement for a water brand. Colors, music, editing technique – all this is very spectacular, made with taste. The video is intended not only for Georgian consumers, but also for an international audience.