The new marketing platform, Advertising.ge, will serve both local and international companies through a single-window-system.
October 22, 2024 | News
Advertising.ge – the innovative communication platform in Georgia – was launched to provide local and international companies advertising and marketing services through the single-window system
Advertising.ge is a hub of 8 international and local advertising agencies including:
- McCann Tbilisi
- UM Georgia
- STV Digital
- Kedi/Momentum
- ADSS Print
- Initiative
- McCann Yerevan
- UM Armenia
This unique and innovative online platform empowers companies to access a full suite of marketing services through a single, streamlined interface. By offering rapid, high-quality, and simplified solutions, Advertising.ge provides a one-stop shop for all marketing needs. Additionally, McCann Tbilisi, an agency within the Advertising.ge network, plans to actively leverage leading AI tools for creativity and production, a practice already well-established in overseas markets.
According to Teimuraz Blumgardt, the general director of the McCann Group and one of the heads of Advertising.ge, in the modern world, when the rapid development of technology has increased the demand for the timely reception of assistance, businesses are looking for partners who will enable them to receive the necessary services quickly and easily:
“In response, we created Advertising.ge, a platform designed to be a true guarantor of progress and quality for Georgia, the Caucasus, and Central Asia. Through our platform, companies from Georgia, the region, and any other country in the world can contact us and ask for any desired service, whether it’s brand development strategy, creative concepts, video production, traditional and digital media services, advertising, printing, or anything else related to the marketing industry. We will provide our services quickly and efficiently through the single-window-system. I believe our service will be of interest to businesses in any industry, including foreign companies interested in exporting to Georgia,” said Teimuraz Blumgart.
The history of this large advertising group, united under the GAA Holding, dates back 32 years. In 1992, Kedi Studio, a pioneer in the Georgian marketing industry, paved the way for McCann Tbilisi just six years later and soon joined forces with other McCann Worldgroup member companies and agencies.
McCann Worldgroup partners have been providing high-quality marketing services for a long time, but with the help of advertising.ge, a kind of bridge is created for brands and companies with agencies of the McCann group, which will make communication much easier, increase the quality of the joint product and guarantee a successful collaboration.
According to Gia Alikhanashvili, the founder of GAA Holding 32 years ago, when they started developing the business and there was practically no marketing industry in Georgia.
“ Over the years, we have developed several advertising business areas and now have eight agencies. Soon after entering the Georgian market, we had the opportunity to expand beyond Georgia and began developing the Armenian market. Today, we have jointly established Advertising.ge. In the future, we plan to create an application that will enable the provision of full advertising services to countries in the Caucasus and Central Asia. We believe this will be a tool that many companies will use to simplify the acquisition of all types of advertising and marketing services,” says Gia Aliakhashvili, the founder of GAA Holding
Companies seeking marketing and advertising services on Advertising.ge only need to schedule a meeting and leave their information. The rest will be handled by a team of professionals and experts of Advertising.ge. In addition to local and Caucasus-wide services, they can also provide services outside of this region if needed.
Advertising.ge will provide you with the following list of services:
- Branding and design
- Brand strategy
- Brand platform
- Development of creative concepts
- Video/audio production, filming and adaptation
- Media and PR planning and placement
- Digital and social media planning
- Content marketing
- Advertising
- SEO and E-commerce
- Organization of the event
- BTL marketing
- Shopper marketing
- Production/printing
- Innovative services using artificial intelligence