well known brand of Delaviuda Confectionery Group announced its partnership with McCann world group to create and produce this year’s Christmas Campaign. The brand aims to evolve its Christmas communication in a way that would preserve its signature emotional appeal while reaching the broader audience without losing its essence. 

McCann offered the brand an emotionally strong solution, which will manage to highlight the unique essence of El Almendro, modernize its concept in order to connect to today’s audience and raise its relevance. This will be McCann’s first time working with the iconic brand of El Almendro, which is present in more that 70 markets. The audience most probably will see the campaign in the beginning of December. 

With that, the strategic partnership between these two giants will bring the kind of campaign to life that promises surprise and excitement to everyone all throughout this festive season. The collaboration of El Almendro and McCann seeks not only to delight the audience with a memorable campaign, but also to set a milestone in communication during such special time of the year. 

McCann and El Almendro unite their powers for the 2024 holiday season

The creative team will be led by Emiliano Gonzáles De Pietri who is the creative director of McCann Worldgroup. The team members will be Vito Reig, Marta Fuentes, Alba Fernández, and Ricardo Rovira. Marcelle Santos will be responsible for the strategy whereas Eduardo Pajuelo will lead the client service team. 

In the words of Lucía Angulo – the executive director of McCann Worldgroup and McCann: “Christmas Campaign is always a challenge in such a competitive environment where the brands put so much effort into raising awareness for themselves. In this context, the opportunity to work on something unique and different for a brand such as El Almendro, which is so loved among the Spanish, isn’t only an honor, but also an amazing challenge. 

It is expected that this strategic collaboration between McCann Worldgroup and El Almendro will result in a campaign that will resonate with everyone, combining tradition, emotion, creativity and the magic of Christmas into a unique and memorable experience.