well known brand of Delaviuda Confectionery Group announced its partnership with McCann world group to create and produce this year’s Christmas Campaign. The brand aims to evolve its Christmas communication...

Introducing the first summary of Momentum Worldwide’s B2B Pulse research, sharing insights on how brands can create human-centric experiences that drive impact and create unrivaled value. We will help you...

AI finds it hard to unlearn something, or to un-mutate. This is problematic, because if you’re not finding difference today, it will harm your brand tomorrow, writes UM’s Dan Chapman....

Clients seem to change agencies with alarming regularity, but, says UM’s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties....