INITIATIVE

Initiative is a media planning and buying agency that has been operating in Georgia since 2022. It is part of the international marketing and advertising network IPG Mediabrands.

Our approach to media planning values diversity, protects brand reputation, and supports sustainable development. We create innovative media campaigns that reflect the diverse interests of your audience and contribute to the long-term success of your brand.

We offer a wide range of services, including:

• Strategic media planning
• Media placement in all media channels (TV, outdoor advertising, radio, press)
• TV buying and planning
• PR strategy
• Media consulting and analytics