🇬🇪 Advertising.ge is proud to announce a new and strategic collaboration with the Madam Sommelier platform. Together, we launched the inaugural edition of the Global Wine Marketing & Media Forum, held in Tbilisi on June 26. With this event, we laid the foundation for what is set to become an annual platform for global dialogue in the world of wine communication.

🍷 For our team, this was more than just a marketing project. It was an opportunity to contribute to the global promotion of Georgia’s cultural heritage, and to strengthen the country’s image as the “cradle of wine” in the eyes of the world.

Advertising.ge led the forum’s marketing efforts, including full branding, visual identity development for the platform, communications strategy, and PR support.

This event marked the first time that wine industry professionals, marketers, influencers, and media experts came together in Georgia to exchange insights on topics shaping modern wine communication and global perspectives.

As part of the forum, we welcomed international speakers and professionals who not only shared their knowledge and experience with Georgian peers, but also immersed themselves in Georgia’s ancient winemaking culture, Qvevri traditions, and eno-gastronomic heritage. Their impressions were shared across their platforms and channels, which is an important step in positioning Georgia as a global hub for wine marketing and tourism. We are proud to be part of this initiative.

👉🏻 “For us, the forum was a vital platform to connect Georgian winemaking with international marketing – both culturally and communicatively,” said Teimuraz Blumgardt, CEO of Advertising.ge and McCann Group Georgia. “We introduced winemakers to the local and global capabilities of our network – giving them access to advertising and marketing support across Europe, the U.S., and beyond, directly from Georgia.”

This is just the beginning. The Global Wine Marketing & Media Forum is set to return each year – bringing fresh perspectives, new opportunities, and a growing global network.